DAY OF THE STRATEGISTS
Dr. Andreas Jentzsch, Senior Partner and Managing Director, Auto & Mobility Leader in CEMATHE BOSTON CONSULTING GROUP
Automotive expert Andreas Jentzsch believes assessments of New Mobility’s economic prospects contain too many subjective factors: He called for a quantative evaluation of the transformation, saying industries faced two key questions when defining their strategies for the future: where are the interesting growth fields, and what are the success factors there?
Today, the classic profit pools – new car sales, financing, repairs and spare parts – guaranteed reliable profits. But according to the Boston Consulting Group, new mobility technologies – electric cars, data & mobility services and on-demand mobility – would account for 40 percent of the industry‘s global profit pool by as early as 2035.
Interestingly, Jentzsch said, on-demand mobility accounted for exactly the same amount of revenue in this 2035 forecast as electric vehicles, components and mobility services combined; Ride Hailing services, and above all Robotaxis, were predicted to deliver the lion‘s share of the proceeds. So in future, the question for automotive manufacturers was who would claim the rights to customer contacts and added value. Would it be the car brand? The on-demand provider? Or even digital integrators such as Google or Apple? Come to that, who are the future customers anyway? For Jentzsch, they will increasingly be cities. Describing a pilot project in Boston, he explained how city administrators, transport companies, start-ups and mobility service providers co-created a digitally controlled public transport system. In the process, they learnt three things: how complex it is to reconcile ten parties; how quickly things can move if everyone pulls together; and that no automotive manufacturers were involved. His appeal to participants at the Auto Summit: „Don’t surrender this customer interface!“
Automotive Summit 2018 – Executive Summary
In early December 2018, over 600 automotive experts from all over the world – including manufacturers and suppliers, tech and energy companies, politicians and associations – attended the auto industry summit in Wolfsburg, Germany. From 3 – 5 December, the industry’s big hitters discussed strategies, concepts and technologies for tomorrow’s automobiles and the future course of their industry.