Setting the framework for car connectivity and user experience


Article of Mc Kinsey Quarterly (November 2018)  by Michele Bertoncello, Asad Husain, and Timo Möller

The connectivity experience of drivers and passengers will soon be transformed, with the potential for significant value creation. Here is a framework to measure progress.

Today’s and tomorrow’s car will increasingly be connected. However, there is no clear-cut standard yet to define what “connectivity” means:

This unclarity is hindering the development of connectivity use cases as there is no standard language for industry; and it‘s difficult for customers to compare features and understand how the capability of the car matches their needs. Therefore, McKinsey developed a Connected Car Customer Experience (C3X) framework to solve this lack of a standard framework for “connectivity”. The C3X framework describes five levels of user experience in connected cars – ranging from the most basic to the highly complex.

download article for free










Zip code*



I consent to the use of my data entered in the registration form by Euroforum Deutschland GmbH for the purpose of advertising its own services and products as well as for offers from companies of the Handelsblatt Media Group (which can be viewed at In future, I would like to be personally informed and advised about these new offerings and services by e-mail and telephone. I can revoke my consent for the use of my data for this purpose at any time.

Beyond this, my data will only be passed on for the purpose of contract data processing. I am aware that the collection, processing and use of my data takes place voluntarily. I can revoke this consent for the future at any time without any negative consequences for me. To this end, it is sufficient to send an e-mail In the event that I revoke my consent, my data will be deleted upon receipt of my declaration of revocation. I can find more information on the use of my personally identifiable data at




*Required Fields