ING has achieved a level of profitability that many German banks can only dream of. What do you do better than your competitors?
I believe that it starts with having a clear, customer-focused purpose. That purpose then serves as the organisation’s ‘North Star’, keeping everyone moving in the same direction. ING’s purpose is to empower people to stay a step ahead, in life and in business. Notice that there’s no mention of ‘banking’ or ‘finances’ in our purpose. That’s because we recognise that banking is not a primary need for people – nobody wakes up in the morning with the urge to make a payment, or to apply for a loan.Continue reading